Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy.
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.
TriComB2B’s guide provides business-to-business (B2B) marketers with a deeper understanding of the B2B customer’s buying process by exploring why the emotional quotient is more powerful than price and using technical comparisons to show how to use this knowledge to build effective B2B marketing campaigns.
Digital is the focal point of just about every B2B marketing campaign today. But the impact that traditional offline tactics such as direct mail can have in engaging prospects and customers shouldn’t be discounted.
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. In this special report, discover: The analytics that will reveal your true digital ROI B2B digital spending trends How…
TriComB2B’s easy-to-read guide, An Industrial Marketer’s Guide to Digital Advertising, provides peace of mind for business-to-business (B2B) industrial marketers evaluating different venues and platforms for digital advertising. It includes an overview of the most relevant options for B2B marketers, including statistics and advice on: traditional display, display network, paid search and social media advertising.
