Special Reports

Special Report: Marketing Automation Trend Watch

New research shows top performing marketers are leveraging martech solutions to manage digital and email campaigns quickly, segmenting audiences and databases. Read how these top performers approach and employ marketing automation to drive results

Special Report: B2B Conversion Optimization

Your social media presences, SEO initiatives and email blasts are driving tons of prospects to your website. But what are they doing when they get there? A clear path to purchase is essential for conversion.

The Definitive Guide to Template Management

Partner Content

Imagine a world where every company issued document, content, presentation, and email had the right logo, up-to-date branding, and correct legal disclaimer - well that’s what template management does. This guide covers how brand and marketing leaders can ensure brand and legal compliance while increasing productivity across the organization.

Special Report: Getting the Most Out Of Database Tech

Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of…

Mobile Tech 2015

How Mobile Technology Is Engaging Consumers On-The-Go. Marketers who are poised for success know that connecting with consumers via mobile devices is critical in today’s connected world. Be it through webpages, videos and email messages optimized for mobile viewing, or more advanced tech solutions such as location-based messaging, marketers will need to leverage mobile technology…