Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.
There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences.
The top five luxury marketing trends 2022 according to Relevance.
The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.
Video accounts for 64% of all web traffic, and is projected to reach 80% by 2019. In this report, you will find an inside look at how Great Wolf Lodge added storytelling through video as a way to reach Millennials and Hispanics and three social video best practices for digital-first brands.
A new survey by Mitto revealed an increase in consumer messaging with brands via social media since the pandemic. Learn how brands can improve customer experience through social media messaging.
