DATA-DRIVEN ROI

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.

The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.