Twitter Reveals User Security Data Was Accessible by Advertisers
Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.
Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.
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When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.
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Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.