KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
Need to Know News
Frito-Lay and The Marketing Arm Take Top 2019 PRO Award
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
Doctor Who, #MeToo and Changing Times
In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.
Surviving the Blacklist: Email Tips for Getting Your Domain Unblocked
Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.
Email Personalization Boosts Bernie 2020 Donations
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
B2B Online Shoppers Want Loyalty and Simplicity: Report
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
Evaluating Sports Sponsorship Impact: 3 Tips
Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.
Big Martech Changes Help DXL Engage Shoppers
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
LG and BuzzFeed’s Tasty Launch First Cookie Subscription Box
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
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