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STATEMENT-STUFFER USERS should check which flag their prospects salute: If it has a maple leaf on it, those inserts could mean trouble. In Canada, even

Concur Technologies Inc. notched a 20% response to a five-part direct mail and e-mail sales-lead nurturing program it began last year for its automated

MeritDirect now manages U.S. Tech’s postal master file. It names 118,792
subscribers to this monthly high-tech newspaper for design engineers and
manufacturing/production managers.

Research has shown that there is a direct link between employee satisfaction and customer satisfaction and improved financial performance. In fact, organizations with engaged employees have customers who use their products more and increased customer …

While the practice of rewarding employees with incentives remains a top priority for many companies, the program’s success and ROI are just as important, according the 2005 Incentive Federation survey. While more than half of respondents in the 2005 …

Consumers who agreed to purchase three handmade silk neckties by joining
the Belisi Necktie Club are listed on the Belisi Fashions file. More
than 26,000 buyers are offered.

Once upon a time, catalogers sold through catalogs, and retailers sold through stores. But most companies are now channel-agnostic. They realize that

The current postal rate case calling for a 5.4% across-the-board increase will likely be settled, predicted Gene Del Polito, president of the Association

The current postal rate case calling for a 5.4% across the board rate increase will likely be settled, predicted Gene Del Polito, president of the Association for Postal Commerce.

But, he warned, the U.S. Postal Service will likely file for a higher increase — as large as 8% to 0%–in 2006. “And that’s 8 to 10% on top of the 5.4%,” he said.

The current postal rate case calling for a 5.4% across the board rate increase will likely be settled, predicted Gene Del Polito, president of the Association for Postal Commerce.

But he warned that the U.S. postal service will probably also file a rate case in 2006 that will call for increases of 8% to 10%.