Search Results for: research

PERFECTMATCH.COM: has launched a sweepstakes around…TRACYLOCKE: Dallas, has allied with retail consultancy…

In 2006 local advertisers will double the amount they spent last year on paid-search ads, and then nearly double that spending again in 2007, according to a new forecast by Web-tracking and research firm Borrell Associates.

Hitwise Buys HitDynamics
Competitive Web intelligence firm Hitwise has acquired HitDynamics, a technology platform for search campaign management and reporting, for an undisclosed sum. Hitwise will integrate the new platform into its existing competitive intelligence research services.

In keeping with the opportunity curve theory, branding through search is likely to deliver effective and efficient results for many years to come, but those who capitalize early will realize the most impressive returns. Which means there’s no time to waste.

Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich

McDonald’s Corp. will launch a “global casting call” for consumers to submit stories about themselves with photographs to the company’s Web site. And the tales with the most cachet will be added on to the restaurant chain’s fast food bags.

Okay, you have your website and now you want more visitors. Don’t think you’re the only one, bub, but you can learn from the experience of others.

At the relatively small Search and Privacy track at last week’s SES conference in New York, the Fourth Amendment was a source of major discussion. In light of the recent subpoenas being sent to the four major U.S. search…

On Monday, AOL announced that it would make its popular instant messenger service open to software and service developers, who will now be able to create new and customized versions of AOL Instant Messenger (AIM). AOL will…

A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.