Search Results for: research

At a Search Engine Strategies session in New York earlier this month, Jonathan Mendez, e-marketing director for interactive agency DigitalGrit, started out by asking a packed room if anyone in the audience believed that brand advertising and search marketing couldn’t be integrated. Three, maybe four hands rose. “That was great, from my perspective,” he said later. “I was not expecting that.

Oh, dear. Here’s more proof that marketing and finance are not in sync.
A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s marketing and financial goals are in lockstop.

Market research firm Harris Interactive, Inc. has hired Howard Lax, Ph.D., as VP-senior consultant in its Customer Loyalty Management Research Practice.

Except for teenagers, consumers prefer using printed Yellow Pages (61%) to Internet search engines (12%) for locating products and services for purchase, according to research findings from the Kelsey Group.

In a world with a nearly infinite selection of me-too products, brands must work harder than ever to attract and retain consumers’ and selling partners’ loyalty. Making this situation more complex is that shoppers make seven out of 10 purchase decisions in a split second as they scan store shelves.

The marketing research agency Consumer Insight has released a
telemarketing list with nearly 54 million records. Web site
registrations are the source.

Brady Bone joined advertising agency The Republik, Durham, NC, as managing director of its newly created design division, Receptor…
Deutsch promoted

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

BENNIGANS: is out with a St. Patrick’s Day sweepstakes offering…RESEARCH IN MOTION: announced yesterday that it has…GEYSER PEAK WINERY: San Rafael, CA named…

To survey or not to survey? January’s Direct Hit brought up some interesting points.