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U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That’s nearly double the increase that agencies

Last month, Visa broke new ground when it upsized billboards and touted its fraud-protection service as part of the story line in Ubisoft’s crime-solving

Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference

Direct mail is often looked at as the ol’ fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic

Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell

Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for

Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.

We’ve spent a lot of ink in our recent print editions and a fair number of bytes for our electronic coverage on the latest technological innovations being

Some 205,951 professionals across a variety of industries are named on
the BCC Research C-Level Executives list. The file includes individuals
who paid up to $4,000 for reports, $600 for newsletter subscriptions and
$1,200 to attend conferences.

Do you remember the story of New Coke?
Its pretty interesting. In 1985 Pepsi had been beating Coca Cola in lots of taste tests. In addition, Coke’s market share had been slipping over the
previous 15 years. After doing a lot of research…