Search Results for: research

Zabar’s Prepares for Passover and Easter In anticipation of the upcoming religious holidays Passover and Easter, New York City’s famous gourmet retailer Zabar’s sent an email providing a sample of the food it offers to complement these observances. …

ToolButton Inc. has appointed VentureDirect Worldwide to manage
TechNewsletters.com Elite IT Professionals, an e-mail list with 121,000
subscribers. The source is a cooperative search engine for publishers
that offers subscriptions to information technology newsletters.

Ben Edelman, a PhD candidate at Harvard and a spyware researcher, has recently come out with some new follow-up information about his research in August of 2005 concerning spyware vendors receiving payments from…

February was just another month in search that was dominated by Google. According to individual reports issued by Nielsen//NetRatings and comScore Media Metrix, Google held on to its top spot in the share of the overall U.S…

Long before companies started to leverage blogging as a next generation CRM solution and/or a means for thought leadership, individuals were using blogging to meet their own needs and sometimes no needs at all. Not many…

Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they’re doing it before making a purchase. And two, the results of using those searches to generate ad placements can be tracked and plotted in almost any way a marketer could wish.

Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found.

The popularity of gift cards continues to soar.
In fact, eight in 10 respondents to a Web survey of adults reported they would rather receive a gift card to their favorite retailer than any other kind of gift

Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.

Ten Unilever brands are challenging Hispanic consumers to a cook-off in Unilever’s biggest-ever Hispanic campaign. The competition, Desafio del Sabor (The