Search Results for: research

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail. Many of these previously well-established and common sense rules have in fact been mandated by the federal Can-Spam Act of 2003.

Taco Bell is giving consumers a chance to earn the coveted title of “El Presidente” under a new promotion that gives away 1 million pesos and a trip to the QSR’s headquarters on a corporate jet.

Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn’t expect to see consumers spending big in advance of soon-to-be released next-generation consoles.

More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it.

(Direct Newsline)—Nearly three quarters of direct marketers surveyed anticipate adding staff during the coming three months, with another 11% anticipating a hiring freeze, according to a survey from Bernhart Associates Executive Search, LLC

A recent study conducted by Fremont, California-based Nielsen Norman Group utilized advanced equipment that tracks the eyes of Web users in order to delve into the minds of a group of participants. The study was done to see…

Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Although it has yet to hit its stride…

More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under…

Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.

Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005, according to a new report.