Search Results for: research

The New York Civil Liberties Union has filed a lawsuit in federal court in Manhattan that alleges the U.S. Department of Defense violated the law by improperly collecting data on potential military recruits, according to wire service reports.

Everyone has customers who are more valuable than others. But why do you have them? Put another way, why did they choose to become a high-value customer?

Branded entertainment is becoming an important tool in marketers’ arsenal to reach consumers and is steadily growing, a recent survey found.

Jupiter Research and iProspect conducted a survey involving 2,369 participants from an online consumer panel in the U.S. to study search-related behavior. To no one’s surprise, the study concluded that most search engine…

After months of speculation and expectation, Google finally unveiled its Google Calendar on April 13th. Google Calendar is a free, online calendar that allows users with a Google account to schedule events, reminders, and other…

The Upper Deck Co., a trading card company, has launched its first rewards program for kids. The program gives kids points for cards purchased in the company’s Major League Baseball line of products.

Morgan Direct Inc. has become an exclusive co-manager of the Latin
American Countries B-to-B E-mail master file. A total of 865,361 e-mail
addresses are available. The largest counts are available for Brazil and
Mexico.

Thanks in part to the decline of traditional advertising vehicles, in-game advertising is projected to explode to $732 million by 2010, according to Yankee Group.

Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California.

Microsoft Corp.’s Xbox 360 and Games for Windows will sponsor the World Cyber Games (WCG) global tournament through 2008, providing hardware, software and marketing support for the events.