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Consumers have redefined retail classes of trade, and Cannondale Associates has been taking notes. Retail consultancy Cannondale last month released a

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

HERE’S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s

Who says there’s no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those

IN THE AUTO INDUSTRY IT’S said that most people start looking for their next car from the moment they drive their current one off the lot. And research

WPP Group has bought sponsorship consultancy IEG, Inc. to round out its media-management services.

Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.

According to a report released by Insight Research, streaming video and music seen and heard through the Internet and mobile gadgets will reach $27 billion in revenue by the year 2011. And this is what Insight president Robert…

Northland Biogenics Inc. has released a list dietary supplement buyers.
Some 41,000 individuals purchased a flower pollen product called
RejuvaPol offered by direct mail.

EASTMAN KODAK CO.: has named Jeffrey Hayzlett CMO and VP for its…MEREDITH CORP.: Des Moines, IA, bought online interactive marketing agency…