Search Results for: research

NIKE: is expanding its licensing business under a new partnership with the

Even the best Website content cannot provide brand-building value if no one reads it. So marketers invest in ways to generate qualified traffic to their sites, using television, print, and other online and offline efforts.

To stay relevant or even solvent, a company must keep itself informed. That’s why research, of both the in-house and outsourced varieties, is essential. At ConductSearch.com keeping tabs on who’s doing what in the marketplace is…

Microsoft began spreading the word about its social networking venture, Wallop, in late 2003, but has since been very quiet about its dealings with the project. After some renewed buzz about Wallop in recent weeks, Microsoft…

When you are making a lot of money, you probably don’t care whether the Wall Street Journal covers your industry or even your company. The validation might be nice, but whether they cover it or not doesn’t impact the success of the…

When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for …

Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.

Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill, NC.

While blogs may seem like a harmless way for people to communicate, they
can wield enough influence to cause significant damage to a company’s
brand and image—and that damage can be done in a minimal amount of time.

The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular