Search Results for: research

Whirlpool Corp. will slash 4,500 Maytag jobs by the end of 2007 as the appliance maker begins to integrate the Maytag brand into its operations following its merger in March.

According to the findings of an AP-AOL Games poll, 40% of adults in the U.S. play electronic games on a computer or console. As expected, men, younger adults, and minorities are more likely to play video games than…

The use of search engines in locating information has become so central to our daily lives that it is hard to imagine a world where one cannot simply “google” driving directions just before heading out to the car. This availability of…

WellBaskets offers gift baskets targeted for patients suffering from illnesses including heart disease, cancer, arthritis and diabetes. What’s more, it tailors them for occasions ranging from anniversaries, weddings and holidays. The baskets range in price from less than $30 to more than $75.

Marketers that are targeting mothers are missing the mark, according to a survey conducted by Draft Chicago. Moms who were polled said they are much more than “just moms” and they want to be recognized as such by advertisers.

It’s been a big week for two of the Big Three search engines. On May 4, Microsoft held its annual MSN Strategic Account Summit in Redmond WA, where Microsoft CEO Steve Ballmer reaffirmed plans to spend $1.1 billion in research and development on MSN in the fiscal year that starts this July—twice the amount the company spent last year.

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.

Search engine marketers may be in danger of taking on too many responsibilities that distract them from their SEM function, according to a study published today by search marketing firm iProspect and Jupiter Research.

Fasano and Associates was recently named manager of the Ascot Seniors
list. It’s comprised of more than 2.5 million men and women 55 and
older.

Atlanta-based Mastermind Marketing promoted Ilana Shusman to account executive and hired Meredith Bazzell as an account coordinator.