Search Results for: research

  • Meet Bernie Trueblood

    Award winning creative director and marketing strategist, Bernie helps clients “sell more stuff” He’s one of the few people to have held the top chair in Sales, Marketing and Creative. So he can not only help create your brand selling proposition, he …

  • Burger King Ups the Ante with MySpace.com

    In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.

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  • Smirnoff Puts New Cocktail Consultant to Work

    In March, Smirnoff vodka began searching for an “enthusiastic drinks guru” to delve into the culture of cocktails, report its findings and represent the brand. It didn’t take long to unearth the perfect candidate.

  • Kid-Friendly Wellness Brands Can Boost Center-Store: Report

    Grocers can harness kid-targeted health and wellness brands to reinvigorate center-store sales and address parents’ concerns about childhood obesity.

  • Social Networking Sites Grew 47% in a Year

    (Direct Newsline)—U.S. traffic at the 10 leading social networking sites soared in April by 47% over the same period last year and now equates to about 45% of all active Web users, according to marketing research firm Nielsen//NetRatings.

  • Kids Wield $18 Billion in Spending Power: Study

    Children, even those as young as three-years old, wield a tremendous amount of influence when it comes to family spending.

  • Social Networking Sites Grew 47% in a Year

    U.S. traffic at the 10 leading social networking sites soared in April grew by 47% over the same period last year and now equates to about 45% of all active Web users, according to marketing research firm Nielsen//NetRatings.

  • A Case of Consumer Ennui

    Every marketer bemoans the fact that engaging consumers is a more and more difficult task. They’ll try the traditional route (TV, magazines), the alphabet innovative conduit (IM, ISP, PDA, MP3), and every pathway in between.

  • Listline e-Newsletter 05/11/06

    E-Diets.com Inc. has selected MetaResponse Group to manage the
    E-Diets.com Paid Membership postal master file. More than 1 million
    names are available.

  • Smirnoff Puts New Cocktail Consultant to Work

    In March, Smirnoff vodka began searching for an “enthusiastic drinks guru” to delve into the culture of cocktails, report back with his findings and represent the brand. It didn’t take long to identify the perfect candidate.

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