Search Results for: research

GAP INC.: plans to launch a new online footwear business through its e-commerce division Gap Inc. Direct. The new business, which will feature top fashion brands for women, men and children, will be available for the 2006 holiday season, the company …

People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

Online sales, which hit the $100 billion mark just three years ago, will pass $200 billion, according to a study from Shop.org and Forrester Research. In fact, total sales (including travel) are seen as reaching $211.4 billion. Sales excluding travel will hit $138 billion.

(Direct Newsline) — Direct marketing industry growth declined in first quarter of 2006, falling below the robust growth levels they have attained during the last two years, according to the Direct Marketing Association’s quarterly business review.

Worldata has been chosen to manage Stevens Publishing’s list portfolio
starting today. Numerous lists of subscribers to magazines, postal and
e-mail newsletters are available, in addition to master files.

Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later

Reebok has named Uli Becker to head global marketing for the brand. In the newly structured role, Becker will oversee global product, sports marketing, global brand marketing and global brand public relations for Reebok. The new role begins July 17.

Despite Google’s cries of foul play, the Department of Justice has found nothing wrong with the default search box settings in Microsoft’s Internet Explorer 7, which is still in beta. Back in early May, Google filed a complaint…

According to a recently published study conducted by McAfee SiteAdvisor, 8.5% of sponsored links on major search engines led users to “risky” sites, as opposed to 3.1% of natural results. The study tested results of popular…

Health Benefits Direct Corp.’s database contains postal addresses for
more than 1 million insurance buyers and inquirers. E-mail addresses are
available for 966,697.