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Learn how brands keep their event marketing fresh over the long term

Conrad Direct recently assumed management of Americans for Prosperity’s
(AFP)) list. A total of 8,402 last-12-month and 8,579 last-24-month
donors are available.

Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits.

Christian Book Distributors offers 319,603 last-12-month names on the
CBD Gifts and Home Catalog Buyer list. Sixty-four percent are between 35
and 59.

Video-game players are migrating from traditional forms of entertainment, including TV and movie theaters, to the small screen, a new survey has found. Gamers are leaving the theaters in favor of watching DVDs on their home theaters and listening to tunes on their MP3 players.

UNITED FEATURES SYNDICATE, INC.: is celebrating the 40th anniversary of its classic It’s the Great Pumpkin, Charlie Brown with an essay contest for Peanuts fans. Consumers can send in their worst Halloween stories (no longer than 600 words) via e-mail …

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Behavioral targeting of online ads is coming on strong. Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, and will increase that spending to $2.1 billion by 2008, according to a report from marketing research firm eMarketer. And Dave Morgan, CEO of Tacoda, says his company is poised to take advantage of that interest.

Trades Publishing Inc. launched four lists comprised of various
subscribers to Jobsite magazine. The largest, with 16,646 names, is
Jobsite HVACR. Others identify people concerned with flooring, framing,
drywall, painting and wall covering.

Just three years ago, online sales reached $100 billion. And this year, that number is expected to soar past $200 billion, according to a new study.