Search Results for: research

It’s so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they’re handled, and whether

Last week Google announced that they would begin selling click-to-play advertisements to advertisers in the U.S., Canada, and Japan. It will be a computerized auction service that will allow marketers to place these video…

According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%…

This week marks the third year that Eduventures, a market research and consulting firm for education institutions, has put on their Competing in Higher Education tradeshow. With only a handful of lead generation firms at the show…

Direct Media Inc. now manages this 41,000-name subscriber file from
Vance Publishing. Wood and Wood Products is read by management and
operations personnel in the woodworking industry.

Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company’s money.

Companies that posted strong growth readings in recent years may have their chief marketing officers to thank for it.

The Society of Incentive & Travel Executives (SITE) Foundation has relaunched the organization as a new research foundation that will serve the entire incentive industry.

Since its introduction in January, more than 17,000 Floridians have joined a new Blue Cross and Blue Shield of Florida (BCBS) program that rewards individuals for maintaining a healthy lifestyle.

Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model