Search Results for: research

Royalties from licensing categories in the U. S. totaled $5.95 billion in 2005, a 1.8% increase from 2004, according to a recent study by the Licensing Industry Merchandisers’ Association.

Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools. Those are some of the top-line findings of the latest survey by JupiterResearch of leading company marketers and agencies with responsibility for search marketing.

The Boston Red Sox; “American Idol”; “Lost”; “The Amazing Race”. Wednesday is a busy night on TV! To avoid this viewing traffic jam, I record “Lost” so I can view it another time, minus the ads. During the course of watching these programs, what messages reach me? Which ones resonate? What do I absorb? As a marketer, you actually have a good shot at finding out. How? With search.

More and more marketers are looking at cinema advertising as a means to tout their products.

Microsoft Corp.’s Bill Gates will cede his day-to-day role with the software giant in two years to spend more time on the philanthropic health and education initiatives of the Bill & Melinda Gates Foundation, a company statement said last week.

Integrated marketing may be viewed as the Holy Grail for all ad efforts today, but the majority of brand managers are not happy with the outcome.

Four shifts in mentality can help you prepare your brands to foster meaningful consumer connections with social media.

In an effort to better track how consumers are watching TV programs, Nielsen Media Research will soon be able to measure viewership beyond TV screens, including iPods, cell phones and Internet programming.

DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years’ robust levels, according to the Direct Marketing Association’s

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