Search Results for: research

W.A. Wilde Co., Holliston, MA, has hired Chuck Swanson to serve as director of new business development.

Executives who spent $50 to $100 are named on the Compliance and Labor
Law Product Buyers file. Products sold include books, posters, videos
and training courses.

Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.

Do you ever get the sense that companies are afraid to speak to their customers? How else to explain an almost knee-jerk impulse to send customers to poorly designed support Websites or, worse, into automated telephone menu hell?

Companies are shifting toward targeted, integrated marketing approaches and are relying more on marketing technologies to optimize customer relationships and grow marketing ROI, according to a survey conducted by Boston-based Epsilon, a provider of multi-channel marketing services.

The Strategic Research Institute has come out with four new lists. The
largest one identifies 17,578 medical professionals.

Cause-marketing spending will rise 20.5% this year to $1.34 billion, projects sponsorship consultancy IEG, Inc.

Whereas not too long ago search marketing barely had a seat at the media-planning table, today it is getting more of the attention it deserves, according to panelists at the Direct Marketing Days New York Conference Wednesday.

Travel marketer Illume redesigns their web site with an eye to post 9/11 xenophobia.

Strategic Research Institute has four new list segments available. Among
them is a list of 13,747 engineering management professionals.