Search Results for: research

WHY WOULD A RESPECTED AUTHORITY RECOMMEND investing in two similar companies toughing it out in a seriously competitive field? Recently, thanks to my

Mass marketing may be growing in some quarters, but not among executives surveyed by Epsilon. A poll of 175 U.S. marketers showed that most are cutting

There are 1.5 million names on the Webwise Food and Beverage Prospects
list. These individuals responded to online surveys and indicated an
interest in specialty foods.

Frito-Lay has promoted Jaya Kumar to CMO just days after President-CEO Al Carey took charge of the snacks giant.

Mazda North American Operations has named David Klan as director of marketing for the company, effective Aug. 1.

Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney’s most popular films.

Spending on alternative media strategies rose 16.4% in the first half of 2006 to an estimated $53.4 billion thanks to continued audience fragmentation and a growing shift from traditional media, according to a new report.

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.

The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board’s approval.

Fresh Pond Travel has released a list of 15,324 last-12-month travelers.
These individuals made reservations through the agency to travel
internationally and attend dog shows.