Search Results for: research

America has always been reluctant to embrace the world of soccer, but recent findings by Nielsen//NetRatings seem to indicate a possible change in this trend. The official World Cup site, FIFAWorldcup.com, saw 149% growth in…

Up until recently, image-based spam was all-but defeated. Anti-spam filters figured out how to detect those messages by utilizing mathematical formulas and unique signatures that software used to flag them, but with new…

In-game advertising in PC-based games is expected to more than quadruple in the next three years, according to a new survey.

In a move that adds two layers to the executive ranks of the Direct Marketing Association), the membership organization on June 30 announced it was adding two executive vice president positions that will report to DMA president/CEO John A. Greco, Jr.

“Tell me a story.” As a child, you typically want your storyteller to be verbose and colorful in the details, helping to paint a realistic image in your mind. In business, and subsequently in media relations, the 30-second pitch and the elevator speech reign supreme.

Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took

Excerpts from our e-newsletter 6/15 M&M’s is one of a number of brands (including Volvo, Valpak and McDonald’s) that are backing the Disney film, Pirates

I did a little sightseeing with my daughter last month, from the seat of a bike. We rode 150 miles in one weekend, our first stint with The Multiple Sclerosis

NEW LISTS Chief Financial Officers This 32,840-name file is derived from multiple sources, including government registrations, trade and business groups,

Vendors, take note: Direct marketers will spend an average of nearly $250,000 for database upgrades this year. And they’re confident these expenditures