Search Results for: research

Experian has acquired Informarketing, direct marketing services firm based in Sao Paulo, Brazil. Terms have not been disclosed. Informarketing provides services for database management, list hygiene and analysis, data enhancement and marketing campaign management.

Alloy Media + Marketing is restructuring its promotion agency AMP and some of its Alloy media business once again, this time putting multicultural marketing expert Tru Pettigrew in charge.

Chase bank sent out the most financial services acquisition direct mail pieces in 2006, with 1.7 billion pieces, according to market research firm Mintel Comperemedia.

This file has been enhanced with data from Experian to identify
categories of mail order buyers, non-affinity subscription categories
and additional demographic segments. The 677,211 individuals listed subscribe to such magazines as Fine Cooking, Fine Gardening, Fine Woodworking and Threads.

For going on two years now, Performics, the search marketing agency owned by DoubleClick, has been reporting a quarterly index of what it calls the Performics 50, a basket of 50 actively managed client search marketing accounts from a range of industries. It’s an interesting and revealing look at the true cost involved in search marketing, and the latest report, covering the final quarter of 2006, finds that those costs grew rapidly in the run-up to the last holiday shopping season—substantially ahead of any corresponding increase in sales.

Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.

NEW YORK, NY, March April 5, 2007 – The Direct Marketing Association (DMA) (www.the-dma.org) Business-to-Business Council will honor J. Douglas Lackey, manager of direct marketing for Xerox Corporation, North America, with

RevenueLoop will become the 1st Transparent Affiliate Network beginning April 1st, 2007. After months of calculation and research, RevenueLoop has developed the Transparent Payout Program, which will Redefine Affiliate Marketing for the Benefit of the Publisher!

Part of what I do here in the iLegal column is attempt to assist affiliates who might not have the resources to hire their own counsel. That means directing them to resources they can use to keep themselves educated and out of…

The past few days have been eventful for Yahoo! and Google ads, with the former announcing future word limits and the latter altering some colors, functionalities, and formats.