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Three factors have an overwhelming impact on marketing today — the consumer, connectivity and change.

Tobacco marketing budgets have fallen 13.5% and cigarette sales are down, while smokeless tobacco marketing and sales are fluctuating, according to two new reports from the Federal Trade Commission

Parents get their own social networking site this summer as part of a new push from the Partnership for a Drug-Free America.

The online banking population in the U.S. grew 9.5% to 44 million customers in 2006, according to comScore. However, this single-digit growth is significantly slower than the double-digit increases that were observed in 2005…

In another display of their worldwide domination, and in yet another Microsoft upset, Google has been found to be the most valuable brand in terms of dollar value for 2007 by research firm Millard Brown and the Financial Times. It…

Most people would expect younger Internet users to make up the majority of the online video viewing audience, and most people would be wrong. Recent figures point to an online video audience that has an average age of a little…

Social networking sites have caused a fundamental shift in the ways in which people interact with each other and the media, as well as and brands, a new study has found.

Directory publisher Marquis Who’s Who LLC has decided to handle its own
list management in-house. Its U.S. lists target Baby Boomers, and
individuals at business, home and e-mail addresses.

Brands can deteriorate quickly without innovative and fresh ideas.

“If you don’t innovate, you run the risk of (becoming irrelevant), or certainly dying,” Roger W. Adams, senior vice president and chief marketing officer, The Home Depot, Inc., said yesterday at the 2007 Association of National Advertisers Brand Innovation Forum in New York City.

Stout heart, readers: There is some direct marketing commentary in the second half of today’s column. I review a Web site that creates a rich online experience around a fairly mundane offering — men’s haircuts.

Before we get to that, an update: I was down in New Orleans this past weekend, attempting to eat my weight in chicken-and-sausage gumbo. But I also revisited a few folks I wrote about a year ago during my coverage of post-Hurricane Katrina New Orleans ((Loose Cannon: Here is New Orleans
and related stories).