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Brands are spending more on interactive marketing. But are they getting the
return they need?

Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.

Whether it’s pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by

Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers

This might come as a surprise, but young people, especially men, like to read grocery store direct mail. Some 90% of men ages 18-34 who look at direct

With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.

When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two

Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.