Search Results for: research

The Nielsen Co. is going national with the first in-store media measurement service, with data available to participating brands by yearend.

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

Focus USA now manages a combined list of consumer and
business-to-business buyers for Things Remembered. More than 2.5 million
customers from the last 12 months are named on the file.

An absolutely true conversation from the world of marketing research, regarding a cost estimate:

Cost per touch, that controversial measurement tool, is being used by 47.4% of respondents to a recent survey.

(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.

(Promo) Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays.

Online ads have been good business for the big portals of the Internet, and it doesn’t seem like this will change anytime soon. The respective shares of the pie look a lot like the actual search engine rankings, which means that Google…

Some 49% of marketers expect their online spending to grow this year with dollars flowing to e-mail marketing (55.5%), banner ads (37.6%) and e-mail newsletters (44.9%) among other tactics, according to PROMO’s annual Interactive Marketer Trends Study, which was released yesterday during the Interactive Marketing Summit in Las Vegas.

Nordstrom is upgrading its loyalty program in an effort to boost spending among existing customers and increase market share.