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Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.

World Wrestling Entertainment has promoted Geof Rochester to executive vice president, marketing. The post went into effect May 11.

Business-to-business sales are more affected by conversations between executives than any other marketing tool.

Research by search giant Google has suggested that one in 10 Web pages is capable of activating malicious code and 16% may contain code that could infect a user’s PC. And they’re being aided in the spread of that malware by the demand-side pull of Web 2.0 content such as video and browser widgets.

For the first time, apparel and footwear outsold computer hardware and software online in 2006, according to a report expected to be released today by Shop.org.

Sprint Nextel Corp. has named Tim Kelly as its new chief marketing officer. He replaces Mark Schweitzer who will leave the post at the end of the month.

At the end of his book Ogilvy On Advertising, David Ogilvy makes 13 predictions about the future of marketing — both direct response and non. (According to Ogilvy, he wasn’t especially keen to make them, but “my publisher insists that I take a shot.”)

More than 25 years have passed since Ogilvy On Advertising was first published. Now, the trick with predictions is not to put a time horizon on them — eventually, most prognostications will come true. (If even more time passes, many will be rendered false again.)

With that in mind, here’s a look at Ogilvy’s Thirteen, with my 20/20 hindsight observations following each.

Internet media and market research firm Nielsen//NetRatings introduced its new online video measurement service, which is dubbed VideoCensus. Besides confirming Nielsen’s love of making one word out of two, this is an…

Speaking at a Web 2.0 conference in San Francisco last month, Google CEO Eric Schmidt summed up his vision of his company’s future in a pithy three-word mantra: “Mobile, mobile, mobile.” Google, Yahoo! and Microsoft have all attracted a lot of attention in the last few months with their efforts to expand their search business into the mobile world. But among the many factors that make search on a phone different from doing so on a desktop, one in particular may complicate life for the Big Three engines: the wireless carriers as gatekeepers of mobile services.

Slightly more than half of online U.S. consumers — or 51% — said they have researched a product online, and then bought it at a retail store, according to a study released this week by Forrester Research.