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Marketers need to find a way to differentiate themselves. The key, said Bart Sichel, principal, McKinsey & Co, is to find a niche, whether in a positioning or tactical area.

It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right?

Not so fast.

Fair Isaac Corp., the company that detects credit fraud for financial institutions, announced Friday that preliminary findings from its study of click fraud in pay-per-click advertising suggest that bogus clicks can reach 10% to 15% of billed traffic.

Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity.

Baby Boomers are a fickle bunch.

This group, born between 1946 and 1964, were found to frequently switch brands across a wide variety of product and service categories including apparel, cars, prepared foods, airlines and more, according to a study by Focalyst, a market research and consulting firm

Today we meet Cindy Dunhill, operations director at Dunhill International List Co. Dunhill has been working full time for the family-run firm since 1982. She started part-time working during school breaks.

At times it seems as if doing business on the Web means living with risk, for users and marketers alike. Threats come up and spread fear, uncertainty and doubt about the viability of a channel (spam in all its forms), the accuracy of baseline metrics (click fraud, cookie deletion) or the integrity of e-commerce (data protection). In some cases, more or less acceptable solutions are found. More likely, the bad actors simply move on to the next more lucrative scam.

The legal climate surrounding anti-spam litigation appears to be changing. Recently a court awarded $2.5M in damages against anti-spammer Mark Mumma for defamation. It seems that at least one court has recognized that…

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to obtain the most breaking and relevant news in the Affiliate Marketing sector.

Just about half (49%) of Internet users have engaged with user-generated content during the past month by creating their own content or reading material posted by others, according to a study by JupiterResearch.