Search Results for: research

Some 133,626 energy industry firms are listed. Separate segments are
available for postal, e-mail and telemarketing offers. Data is derived
from Frankform’s Worldwide Executive and Professional database.

Attendees at this year’s Internet Retailer 2007 meeting in San Jose CA got some tips from the top of the retail heap on ways to let their Web sites help their multichannel merchandising efforts from Brian Osborne, vice president of marketing for Walmart.com.

Marketers looking to make a big splash with today’s urban consumer need to better understand what drives the group.

Direct marketers and vendors in this sector experienced a 15th consecutive quarter of growth, according to first quarter figures from the Direct Marketing Association’s Quarterly Business Review.

Children are seeing fewer ads on TV than they did 30 years ago, according to a report released last week by the Federal Trade Commission.

Brand marketing is no longer the diametric opposite of direct-response marketing, and many brand advertisers have begun incorporating direct marketing tactics into their campaigns across multiple channels, according to a new survey by the Direct Marketing Association.

I just got the transcript of MarketingSherpa’s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific “what really works” tactics stood out

1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT

Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl ’07. He named

There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the