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Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider. Furthermore, some pages are confusing and cluttered, prompting the visitor to quickly leave.

Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.

Royalties from U.S. licensing categories hit $6.04 billion in 2006, a 1.5% increase from 2005, a recent study by the Licensing Industry Merchandisers Association found.

Peter A. Johnson has a challenge for the entire direct marketing industry, or at least those that haven’t read about the DMA’s new consumer study. Name the factor most often cited by consumers regarding why they don’t respond to direct marketing solicitations. Take two guesses. Take three.

The Direct Marketing Education Foundation awarded its “Rising Star” honor to four DMers, gave Time Consumer Marketing Inc. its Corporate Commitment award, and debuted a donor program at its annual awards dinner Tuesday night.

Teens have a bumpy relationship with brands.

On the one hand, they love them for their appeal and coolness factor. On the other, they will stray when they feel betrayed, abandoned or don’t agree with a company philosophy, a recent study found.

The latest online advertising projections from JupiterResearch predict total online advertising spending will grow to just shy of $20 billion by the end of this year and increase to $35.4 billion by 2012.

The National Jewish Medical and Research Center, based in Denver, has retained Merkle to serve as database marketing agency of record and develop direct marketing fundraising campaigns.

A ploy to promote Google’s Checkout automated payment system has led auction Web site eBay to pull its Google search advertising, depriving Google of its largest single AdWords client.

Search marketing will continue to attract growing ad budgets from now until 2011, but its share of total online ad spending will slowly decline during that time from 40% in 2006 to 32% in 2011 due to the rise of Internet video advertising, according to a report from research firm International Data Corp.