Search Results for: research

AutoZone Inc.’s new product look-up system for driving in-store sales will soon be tried on its Web site.

The $6 billion company, which sells auto parts and accessories, has two customer segments: do-it-yourselfers and professional technicians. But it faced a challenge: How to make sure it had the exact parts customers needed.

Yes, most database marketers still rely on revenue and income to determine return on investment. But a growing number are measuring brand equity, especially those that sell to businesses, according to Direct’s 2007 database marketing practices survey

InfoUSA has acquired Guideline Inc., a market research firm, for $41.6 million.

Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games

The American restaurant chain Max & Erma’s is using an online games to help introduce a summer menu featuring international fare.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx and Jeezy Villbase. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

Yahoo announced last weekend that it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.

Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis.

Here’s a database comprised of 4.2 million crafts hobbyists who
participated in Internet surveys and agreed to receive e-mail offers.
Most of these individuals identified more than one craft interest.

The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.