Search Results for: research

According to American Business Media, 23% of B2B marketers’ budgets are consumed at tradeshows. However, there is an unfortunate trend that increasing numbers of senior-level marketers are delegating tradeshow execution to subordinates that have not been trained in marketing strategy.

Alcohol marketers “responsibility” advertisements comprised less than 3% of the nearly 1.5 million alcohol industry television advertisements that aired from 2001 to 2005, according to a new study released last week by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.

Wal-Mart again tops the National Retail Federation’s ranking of top retailers in the U.S., followed by The Home Depot and Kroger Co.

Some 71% of teens and tweens visit social networking sites each week, a new study has found.

With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The

There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago

U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local

Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut

Sure, all that newfangled new media is grand. But today we’re here to pay tribute to the good old telephone the most versatile, flexible and consistently