Search Results for: research
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Digital
Smoothing the Way for Online Video Ads
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.
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Agencies
Loyalty Programs Drive Incremental Sales: Study
Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found.
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People in the News
Advertising agency Hunt Adkins, Minneapolis, hired Josh Smerick to the new position of account planner. He will be assigned to Schwan’s Home Service and other accounts.
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Agencies
P&I Postscript
DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year
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Email
DMA Moves Deeper Into E-mail Marketing Realm
The Direct Marketing Association plans to introduce an online E-mail Reputation Registry this summer for monitoring Can Spam e-mail list regulatory compliance. It’s intended to curb spam and phishing scams and promote higher quality e-mail marketing.
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Listline e-Newsletter 07/09/07
Some 240,327 individuals with investment brokerage accounts are named on
this file. Those listed have investment accounts with such firms as
Merrill Lynch, Dean Witter, Paine Webber and private banks. -
SEO is a
I have been involved in SEO (Search Engine Optimization) since before the days of Google (about 10 years now). Never before has there been as much opportunity to drive up your organic rankings to dominate your market and…
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Digital
Survey Finds Limited Marketing Impact From Social Web Sites
Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.
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Listline e-Newsletter 07/02/07
DM2-DecisionMaker has been appointed list manager for BuyZone.com Inc.
This online network of business-to-business buyers and suppliers of
products and services has a postal file that identifies 755,768
subscribers. -
Social Sites Don’t Have Much Impact on E-Retail Sales: JuptierResearch
Despite the popular of social networking sites and other online communities, they have little effect on influencing online retail sales, a new report has found.