Search Results for: research

The first step in any successful SEO campaign is to discover the top of your highest vertical market. Many SEOs or aspiring webmasters get caught up in “the valley”. They just look at the smallest area that they “think” their market…

Forrester Research’s report titled “European Online Marketing Tops Eur16 Billion in 2012” expects online marketing spending in Europe to more than double its 2006 figure ($9.45 billion) by 2012 ($20.16 billion). E-mail, search…

Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked…

Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.

No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.

European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.

Today we meet Inga Beck, a list planner who specializes in fundraising at Names in the News Inc., Oakland, CA. Beck says she enjoys list analytics more than any other aspect of her work. “That’s my niche.”

Civic Entertainment Group has hired Betsy Spethmann as director of research and marketing strategy.

Though there are many varying opinions of the current consoles out there, there seems to be no doubting that the gaming console industry will continue to be a financial boon for whoever can muster the courage to fight their way into…

A recent report released by JupiterResearch indicates that over the next five years the worldwide online population will grow at a compound annual growth rate (CAGR) of 6.6%, which means that by 2011 there will be 1.5 billion people…