Search Results for: research

When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored

Quick! What’s that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What’s

One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a substantial profit — or pull in a large number of qualified leads. Here are 15 tips that virtually guarantee you a more effective letter.

Millard-Mokrynski Group Inc. has been assigned to manage Nielsen
Business Media’s subscription database. It consists of 821,564
subscribers to such titles as Billboard, Film Journal, American Artist
and Ross Reports.

Consumers who see online advertising tend to research purchases online, and are more likely to make an in-store purchase as a result of their actions, according to a new study.

Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.

CAMPOS CREATIVE WORKS, an experiential marketing agency, has named Don Kobayashi as senior vice president and executive producer