Search Results for: research
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Agencies
Birthdays Top Gift Card Giving Occasion
Some 81% of people prefer gift cards as a birthday gifts, according to a recent survey.
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Agencies
Personal Links Lock Ties To Auto Dealers: J.D. Power Study
Car owners who feel a personal connection to auto dealer service advisors will keep coming back, and buy their next car there.
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Alltel Extends Special Offers To Man Cave Visitors
The sales guys are characters created by wireless carrier Alltel to represent competitors Cingular/AT&T, Verizon, Sprint Nextel and T-Mobile. The four chase Chad, the Alltel rep in the company’s current TV ad spots, plotting behind-the-scenes to thwart Alltel.
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Mobile
College Students More Likely to Accept Mobile Ads: Study
More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.
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Digital
Accoona Files for Initial Public Offering
Internet seller and search engine Accoona announced Friday it hopes to raise up to $81 million in capital through an initial public offering.
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Agencies
XM Radio, Primedia Run Coolest Car Contest
XM Satellite Radio and Primedia Enthusiast Media are running a Coolest Car Challenge with a $10,000 grand prize.
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Agencies
Meet the Broker: Donna Mallinson
Today we meet Donna Mallinson, president of List Counsellors Inc., a three-person company in Allentown, NJ, where she does the list brokerage work.
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Green Teens are Avid Web buyers, Sweepstakers: Survey
The growing number of U.S. teenagers who are concerned about the environment are engaged Web surfers who buy online and enter sweepstakes.
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RX: ONLINE
Both consumers and physicians alike research medical treatments online. So it’s of no surprise that a new survey found that drug makers are spending more
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Agencies
My Doritos
Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl
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