Search Results for: research
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Miller Lite Auctions Ex-NFLers for Game Parties
Miller Lite is enabling football fans to bid in a charity auction for a chance to have two ex-National Football League stars at their house for a game this season.
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Agencies
In-Game Advertising to Hit $850 Million by 2011: Study
The growing use of the Internet to play video games is giving companies new reason to insert their marketing messages there
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Listline e-Newsletter 08/23/07
More than 21 million e-mail addresses are available for G.O.P.
supporters. This file has been assembled from voter registration lists,
which were overlaid with e-mail addresses that were used to send e-mail
surveys. -
Digital
Offline Ads Drive Web Searches: Study
More than two-thirds of Internet users say they have gone to a search engine to look for a company, product or service as a result of an offline ad, according to a study released earlier this week.
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Moms Depend on Web Search: Study
Eighty-nine percent of household moms use the Internet at least twice a day, and 86% say they rely on search engines to find Web information
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Agencies
Retailers Should Overhaul Loyalty Programs: Survey
Retailers need to transform their loyalty programs, a new survey has found.
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Agencies
Stupid Affliction Watch: You’re Not Having Fun; You’re Addicted
From the please-tell-me-you’re-joking file comes news that an Israeli researcher is claiming Internet addiction is as dangerous as other “extreme addictive disorders,” such as compulsive gambling, sex addiction and kleptomania.
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Bank of America Signs NFL Sponsorship Deal
The Bank of America is looking to score points with prospective checking customers as the official bank of the National Football League.
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Agencies
Transcontinental, Seven Squared, Form Joint Venture
Transcontinental Media has teamed up with U.K.-based agency Seven Squared to launch of Transcontinental Custom Communications, a company that will furnish custom publishing services to clients in Canada and the U.S.
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Agencies
Meet the Broker: Shannon Holleman
Today we meet Shannon Holleman, manager of list services at Huntsinger & Jeffer Inc., a direct marketing agency in Richmond, VA. Holleman oversees list brokerage and a few in-house list management accounts.
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