Search Results for: research

It’s a marketing maxim that loyalty programs boost sales and new research from Carlson Marketing Worldwide proves it. Of the 2.5 million consumers surveyed,

No, you’re not losing it. That supermarket shelf really was talking to you. And the flashing lights? They, too, were part of an in-store promotion. Yes,

When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

A lot of business buying has switched from response-based to search-based. That is, when businesspeople consider a purchase, their first stop is the Internet

For many DM executives who sell luxury goods, there’s nothing especially luxurious about their marketing strategies. They have to deal with tight budgets,

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

The growing popularity of social networks such as Facebook and MySpace makes the sites attractive targets for online ad spending, but a new report from research firm IDC finds that the networks face some serious hurdles in monetizing their success with ads

U.K. telecommunications watchdog Ofcom has noticed a trend of people passing up older technologies in favor of newer ones. Everyone knows television and radio are attracting fewer eyeballs and ears lately, but so are…

According to DoubleClick Performics’ recent “Searcher Moms – A Search Behavior and Usage Study” (which was conducted with help from Microsoft and ROI Research) moms are heavily dependent on search engines as a…