Search Results for: research

In a recent study published by SNL Kagan, the information and research firm indicates that 84% of the U.S. population will have a mobile phone by the end of 2007. This includes consumer, business, and double users. This figure is…

Belardi/Ostroy ALC has assumed list management responsibilities for
Harriet Carter Inc. Master files with and without enhancements are
available.

Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found.

Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall.

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who’ve chosen them as sponsors

What did the Weinstein Co. do last spring when it needed to hype The Nanny Diaries? It built an online support community just for nannies. The Web site,

How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

The advent of TiVo, enabling television viewers to zap past the commercials, has left advertisers seeking new ways to use the medium. Enter product placement,

The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy