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E-mail marketing to house files is delivering higher response rates and lower costs per order than other channels, according to a Shop.org study released earlier today.

Yet, the average company’s spending on the channel wouldn’t be enough to cover many companies’ coffee expenses.

Two Canadian researchers studied a bunch of spam and found that a lot of it is health related and that if you place an order, quite often a box of something purporting to be what you ordered gets delivered.

Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc.

The firm behind the “Got Milk?” tagline is out with a cause marketing promotion that lets people bid on the milk glass used as the centerpiece of the campaign.

Dresden Direct has 831,180 names available on this one-month hotline
file. Those listed spent on average $30 for products in such categories
as health and fitness, beauty, entertainments and kitchen, among others.

Environmentally friendly marketing may be the rage, but a recent poll found that retailers “green” messages are not necessarily swaying Gen Y buyers to a make a purchase.

According to JupiterResearch, total online spending by small businesses was $47 billion in 2006. However, according to the firm’s recent report titled “US Online Small Business Market Category Forecast, 2007 to 2012,” this figure…

Mission Viejo, CA – September 10th, 2007 – LinkValu.com Affiliate Network (www.LinkValu.com) was named to the Inc. 5,000 list for 2007, with a sales growth rate of 314.1% during the qualifying period. The Inc. 5,000, an…

Two major airlines have unveiled long-term marketing deals with pro football teams as the National Football League season is kicking off.

Today we meet Catherine Walli, managing director of Commonwealth Lists, a Fairfax, VA-based list brokerage and management company that specializes in direct mail fundraising.