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Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.

The number of online retailers recognizing the value of sending out welcome e-mails to customers is on the rise.

Financial services giant ING and automaker Honda ranked at the top of the list for customer brand experience, according to a new study.

Corporate college sports sponsorships in the U.S. will hit an all-time high of $515 million this year, according to independent research firm IEG.

A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.

Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation.

MeritDirect has been appointed to manage three files for Vanguard
Resource Group Inc., a consulting and human resources training firm. The
two largest files Small Business Owners and Managers and Human Resource
Decision Makers from Vanguard have 179,746 and 177,779 names
respectively.

The Direct Marketing Association did not submit comments to an upcoming hearing on the Google-DoubleClick merger, nor have any of its members been called as witnesses. But DMA officials will be monitoring the proceedings.

On the heels of a Canadian study finding that

The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion.