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According to a recent forecast made by Forrester Research, e-mail marketing spending in the U.S. will reach $2 billion by 2014, reflecting a compound annual growth rate (CAGR) of nearly 11 percent from $1.2 billion in 2009.

Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs

As the BBQ season gets underway consumers are stocking up on condiments and using coupons to get some bargains

The Direct Marketing Association has launched the iDirect Leadership Committee, a digital marketing think tank. The committee will drive new educational programs, conduct and publish research, and connect DMA members with public policy advocacy issues which will affect digital marketing.

Just when it appeared spam-related research findings couldn

The American Institute for Cancer Research may have seen the economic downturn coming before many other marketers.

E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast released this week by Forrester Research

Sears Holdings Corp. has settled with the Federal Trade Commission on a complaint that it persuaded consumers to agree to the collection of data about their online activities without giving them a full warning about the scope of the collection effort

Spending on measured advertising took a nosedive during the first quarter, plunging by 14.2% to $30.18 billion compared to one year ago, according to TNS Media Intelligence

Rich Jenkins, co-founder, VP and Head of Business Development of Getfugu, a company revolutionizing mobile search, was a featured speaker at the first annual “Produced By Conference 2009” organized by the Producers Guild of America (PGA) this past weekend.