Search Results for: research

Named here are 47,483 direct mail-sold magazine and book
subscribers

Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store

WPP agencies and Microsoft Advertising plan to conduct a research project exploring the relationship between search engine marketing and brand building

WPP has launched a research project designed to qualify the relationship between search engine marketing and brand building. The company

Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.

When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.

In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008

Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

In response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG has revised its forecast for sponsorship spending this year, cutting it in half as the full impact of the recession grips North American companies

At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.