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The belts are getting tighter. More than seven in ten chief marketing officers surveyed by Forrester Research Inc. said their 2009 budgets have been reduced from 2008

Pay-for-performance ad network Q Interactive announced earlier today it has acquired e-mail list concern Postmaster Direct for an undisclosed sum from market research firm Authentic Response.

In today’s world of social and online media, every company is in the communications game.

Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites

According to recent figures released by Nielsen Online, total ad impressions dropped 5 percent in May compared to April, with retail goods and services seeing the largest increase and software seeing the largest decline.

There are certain things in life that move us. They drive us to act and express our opinions passionately. Some of those things make sense and can align for social good. Those who want to give their time helping the less fortunate…

Consumers are increasingly recognizing the value of loyalty program participation, according to a new study

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.

Economic concerns and tight credit markets contributed to a 17% drop in merger and acquisition deal volume within the marketing, information and digital sectors during second-quarter 2009, when compared with the first quarter.