Search Results for: research

About 12% reported that they look at the third most common metric, site engagement. Number of impressions came in fourth (9%) among the most common brand marketing measurements, ahead of reach, sales, registrations, purchase intent or buzz

Hansa Marketing Services USA has hired Roy Wollen and Rudy Nadilo.

According to a recent study released by Anderson Analytics, Facebook is the most popular and valued social networking site.

Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both?

Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages

It’s no surprise that consumers and business buyers demand a local language. Non-English speaking consumers or those with limited English proficiency are 4.8 times more likely to buy products offered and documented in their own languages.

What do you do when you have completely decimated your formidable arch nemesis and prevented them from grabbing any truly meaningful foothold in one of the largest growth markets, in this case internet advertising? Apparently…

First-quarter 2009 e-mail deliverability rates stood at 94.1%, up from 93.4% in first-quarter 2008. More, along with The Cynic’s Take, follows.

There’s bad news for those who sell traditional marketing channels: Six in ten marketers surveyed by Forrester Research Inc. will increase their interactive marketing budgets by shifting funds from traditional media. More, along with The Audience’s Take, follows.

Wanda Gierhart has been named senior VP and CMO of The Neiman Marcus Group Inc. Her appointment is effective Aug. 10.