Search Results for: research

Kmart is integrating a lesson plan into its back-to-school efforts with workbooks and information that help teachers and parents convey information about money management to kids

Inc. Magazine Unveils 28th Annual List of America’s Fastest–Growing Private Companies–the Inc. 500

A survey conducted by the Pew Research Center’s Internet & American Life Project in April found that 56 percent of Americans said they had accessed the Internet with laptops, cell phones, game consoles and other wireless devices.

Finding new marketing strategies, ideas and offers will allow you stay ahead of the competition, grab your consumers attention, and in the end, give you a much bigger ROI.

ExactTarget announced today that it has signed CoStar Group, Inc.

The international commercial real estate research and information firm will use ExactTarget

Nestle Pure Life bottled water is looking for the healthiest family of the year and wants to reward them with a Hawaii trip for four and a training session with Oprah’s fitness coach Bob Greene

Everyone is talking about SMS today. In Asia, Europe and many other parts of the world, short messaging service (SMS) is a must to include in direct marketing campaigns and has been for several years. In the U.S., we have been slower to implement SMS marketing. Advertisers are changing their mindset however as recent statistics are showing over 75 billion text messages are now sent monthly. This is a 250% growth from the same time last year. Text messaging is now coming into its own as a pivotal part of advertising recommendations in the U.S. marketplace for 2009 and beyond.

Two separate studies find that online video viewing has grown astronomically and is on track to grow even further

In some ways we lament the recent decision by Yahoo to ban all ads that either directly or indirectly point to non-branded diet and teeth continuity programs, which means this could be the beginning of the end for the various Rachel Ray’s diet blogs and Mom’s Teeth Journal.

According to McAfee’s Q2 Threats Report, spam and botnets are at all-time highs, with the quarter’s boost in spam volume marking the longest streak of increasing spam volumes ever.