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A recent report released by The NPD Group, a market research company based in Port Washington, N.Y., shows that while smartphones get most of the buzz, their inferior regular cell phone counterparts still rule the landscape.

Click-through rates, shmick-through rates – who cares about click-through rates?

Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program

Hanes, the apparel sponsor of Passionately Pink for the Cure, is running a T-shirt design contest to benefit Susan G. Komen for the Cure

It’s time to think more about Web 2.0 and its implications for direct marketing, and less about how to bring the list industry into the early days of the 21st century.

Spending on cause related marketing is down significantly, but still shows an increase over last year

BROWN-FORMAN: has launched a new online forum, called Our Thinking About Drinking

More than half of Fortune 100 companies are using Twitter to establish a presence on the Internet, while less than a third are using Facebook fan pages.

According to a recent survey conducted by ShesConnected, a social networking site for women, online social networking sites are important for women, especially for their professional lives, but not so much for keeping tabs on their children.

When it comes to coupon distribution, the Sunday paper reigns supreme. But the up-and-comer text and e-mail channels are making inroads. More, along with The Analyst’s Take, follows.