13801 results for: data

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Prizewinning growth

|  by Chief Marketer Staff

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

Acxiom Corp. Beefs Up

|  by Chief Marketer Staff

CONWAY, AK - Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

When the Smoke Clears

|  by Chief Marketer Staff

Brad Burmaster recalls the day two RJ Reynolds sales reps visited the construction site of his new store, Light House, in suburban Chicago. The hardwood

Stuck in Test Mode

|  by Chief Marketer Staff

The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

Merger Mania

|  by Chief Marketer Staff

NEW YORK - Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

Deregulated Mail

|  by Chief Marketer Staff

LOMBARD, IL - Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated





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